c/o Dead Threads

A familiar-yet new take on our classic Apollo camp collar

MID APRIL - TAMPA, FL - EARLYISH

Out of my head, half-bursting, still filling, the dream condenses–
shadows, crystals, ceilings, meadows, globes of dew. - Adrienne Rich, 1965

-AV / DT

01 / 11

Apollo

Our Apollo camp collar presents a new–yet familiar take on our favorite timeless silhouettes.

MID JUNE - R&R RANCH, FL - NOON

Packed up the cars with tables, chairs and a record player. 87 degrees and a slight breeze, slight rain talk, brushed a couple horses then took a break with a couple slices from Fishhawk. Shot a clip, then took some breathers; flicked a couple fits and left with mulch in the sneakers. Closing the day with a half a glass of lemonade and a lotta ice - couple thanks, couple waves and some temporary goodbyes.

-AV

A brief history on:

What inspired apollo

The Apollo camp collar is a contemporary reinterpretation of the Levi's Type I jean jacket.

The Levi's Type I jacket, was introduced in the 1930s and is known for its iconic design and rugged denim construction. It features a boxy fit, pleated front, a single chest pocket and a cinch back.

This original design has become a symbol of vintage Americana and has influenced countless designs over the years.

The Apollo camp collar takes inspiration from the classic Type I jacket while adding modern twists to create a new and refreshed version of the timeless silhouette.

While the "camp collar" refers to the relaxed, notched collar style commonly seen on Cuban guayaberas and some vintage casualwear. This collar style gives the design a laid-back and casual feel compared to the traditional collar of the Type I. The Apollo camp collar incorporates contemporary design elements, while retaining key elements from the original Type I that make it recognizable.